One of our main aims is always to recognise and grasp the potential markets most suited to our clients.
Two indigenous Scottish businesses with which we we have worked - and continue to work - are Armadilla and Bonk & Co.
Both companies are relatively new to the Edinburgh market and currently we helped carve out a name for them both with the relevant media and markets.
Midlothian based company Armadilla was established in 2009 by father and son team Archie and Ross Hunter. The firm produces revolutionary multifunctional containers called Armadillas, now widely recognised for being practical, attractive and eco-friendly.
The Armadillas are crafted from timber from sustainably managed forests in the Scottish Borders. Each order can be tailored internally to accommodate the demands of customers. The Armadilla can be used for anything from the “exotic” such as saunas and music studios to the welcome contemporary addition of living or storage space.
Tartan Silk has worked with Archie and Ross to make crucial inroads to their specific target markets. This has been achieved through our influential links with lifestyle and home magazines and national newspapers, where the Armadilla has received excellent reviews and coverage.
Bonk & Co is a family run business that has been dealing in medium to high end wood burning stoves since 1975. The firm has an envirable reputation for quality of product and service and has widespread customer loyalty in the Highland market.
Now the firm wants to emulate its Highland success in Edinburgh and the Lothians by opening a store in the city, as well as further enhancing its dominance in the North.
A dealer in top quality stoves from respected manufacturers like Harrie Leenders, Charnwood and Clearview, Bonk's products have been installed in homes great and small across the country.
Through the glossy lifestyle magazines and local media (online, print and broadcast) we are introducing the company and its products to the key customer groups in Edinburgh. Additionally, by associating Bonk with many popular events in the city, we are continuing to raise the awareness of the company’s well respected profile.
For both companies this is an exciting period of growth and an ideal chance to make their respective marks on their sectors. Tartan Silk is delighted to be using its influence in the media and business community to continue to raise awareness of these luxury brands.