Broomhall House in Fife was chosen by McLaren Automotive to host a weeklong event in late September to celebrate the fifth anniversary of the launch of the P1 hybrid sports car. Around 30 motoring writers from the UK and around the world were invited to drive a selection of McLaren’s sports cars on local roads and at the world class racing circuit, Knockhill.
With Broomhall House providing the base and the Knockhill circuit providing a challenging driving experience, this offered McLaren the ideal venue to showcase their cars.
Wayne Bruce, Global Communications & PR Director of McLaren Automotive Ltd said, “Our guests, many of whom had travelled from across the world, were delighted with the relaxed hospitality, stunning scenery and the exclusive location in which to carry out their work. It really was one of the loveliest events I have had the pleasure to manage in many years.”
Broomhall House and Knockhill Racing Circuit are working together to enhance the reputation of the Kingdom of Fife as a Business Tourism destination. It is now evident that the combination of two world-class venues – only 30 minutes apart – is attracting international brands to the area and will result in additional economic benefits to Fife and further afield in Scotland.
Welcoming this initiative to Fife, Alan Mitchell CEO of Fife Chamber of Commerce said, “We welcome the recent opening of Broomhall House which is a world class corporate venue and complements Knockhill Racing Circuit, undoubtedly attracting business tourism to Fife and significant economic benefits.”
Broomhall has been home to the Family of Bruce for over 300 years and is located a short drive from Edinburgh and Edinburgh Airport via the recently opened Queensferry Crossing. The house has recently opened for day and evening events including product launches, corporate meetings and private dining.
The Bruce family is delighted to have provided Broomhall House for McLaren Automotive to use as the HQ for their 2017 Scottish Tour. The family has been involved in motorsport in Scotland for over 60 years. The owner of Broomhall House, Andrew Bruce, 11th Earl of Elgin was directly involved in motor racing in Scotland in the 1960s and 1970s and served as president of the Ecurie Ecosse Association and also the Royal Scottish Automobile Club.
Working in partnership with Knockhill Racing Circuit, Scotland’s National Motorsport Centre for over 30 years, Stuart Gray, Director of Events and Marketing said “Our location close to Edinburgh, Edinburgh Airport, Glasgow and the M90 motorway has allowed us to host world famous events and be used by most car and motorcycle manufacturers over the decades. The addition of the prestigious and historic corporate venue of Broomhall House, being within view of Knockhill, brings new opportunities for business together. Our two venues each with highly qualified personnel and experience, will deliver for even the most discerning of clients. The recent McLaren Automotive event was a great success and we look forward to working with Broomhall House in the years to come.”
Expressing his delight at hosting McLaren Automotive, Lord Elgin said: “It is a great pleasure to see the McLaren P1 and its stablemates parked on my gravel, waiting to convey motoring writers from all over the world to Knockhill. In the 1960s the Scottish racing team, Ecurie Ecosse, used to bring its cars to Broomhall to show to the press, before they left Scotland for Le Mans each year. It was very nostalgic for me to watch these beautiful cars parading in front of my house each morning!”
Malcolm Roughead, Chief Executive for VisitScotland, said: “It’s fantastic that Broomhall House has opened as a venue for corporate events, product launches, meetings and private dining. This historic building’s superb facilities, accessible location and dedicated staff make it a top choice for a range of business events.
“Scotland continues to prove its worth on the world stage as a deliverer of major business events and conferences, with business tourism representing 20% of all tourism expenditure in Scotland. Not only does business tourism benefit Scotland economically – causing a ripple effect that touches every industry, business and community in the country, from laundry services to life sciences – hosting prestigious professional conferences boosts the reputation of the country in that field of expertise, which can lead to future inward investment.”